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The Seminole Hard Rock Guitar Hotel & Casino

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The world's first guitar-shaped hotel rocked its grand opening in Hollywood, FL - rising 450' into the air with an integrated video lighting system DCL incorporated into the custom facade. The Seminole Hard Rock Hotel & Casino is a 34-story destination masterpiece designed by Klai Juba Wald Architecture & Interiors. Outfitted with nearly 30,000 linear feet of programmable LEDs provided by SACO that wrap the building and conform to contoured exterior. The vertical guitar strings on the building extend into the night sky with rooftop light cannons that can be seen for miles - making the hotel an experiential centerpiece and an illuminated architectural beacon for South Florida. This robust show control system was developed by Float4 using Realmotion servers and creative programming to enable sound responsive animations that display across this 10,000 pixel wide canvas, in real-time Hard Rock fashion.

DCL developed, engineered, managed, built, installed and lead the programming of the media facade with the help of our partners. Thank you to SACO for their LED video lighting technology, Float4 for creative content, software & programming, ASG for their industrial rope access, RealMotion media servers with ISAAC for their show control systems, and finally Wild Dogs International as a creative event consultant. This project would not have been a success without your dedication to a collaborative process and working in concert with Seminole Hard Rock Hotel & Casino, general contractor Suffolk Construction, and engineering from Giovanetti Shulman Associates and ARUP.


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