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LED Backlit Poster Frame - Big Naked Wall Big Naked Wall, an online art gallery that exclusively focuses on backlit art is announcing its official launch this week with the unveiling of their “Life is a Feeling” campaign. Big Naked Wall is a provider of large, backlit, and interchangeable artwork. The backlit aspect of the artwork is new to the art industry and is currently unique to the marketplace. “We feel our product will resonate with designers and art enthusiasts alike. It invokes an emotion and feeling and at the essence that is what designers are selling; feeling. Our contemporary art concept allows for flexibility in design at a modest investment” says Raymond Wali, Creative Director at Big Naked Wall. Titled “Genesis” by Zouassi, this artwork is the same as previous. However, once the lights are dimmed, you can see the visual impact these backlit frames make on its environment. In addition to the art being backlit, it is also interchangeable. This means a new piece of artwork can be purchased without the frame and the existing image can be replaced. Big Naked Wall works with popular artists around the world to provide limited edition pieces. The frame and artwork are self-assembled on site so they are easily shipped and can accommodate larger sizes without special handling or shipping charges. “Our backlit art provides a new depth and impact that traditional canvas art does not. Our frame system is unique, in that you can easily purchase additional art and swap it out as desired. These pieces look great in commercial or residential applications, we are excited to bring this to market” adds Raymond. Titled ”Colored Spectacle” by Mark Lovejoy, this is an example of the differences shown when artwork is backlit vs non-backlit. Titled “Astronaut in Space” by Zouassi. This is another backlit art piece that showcases the deep impact that the backlighting provides on its environment. The picture below is used to show the relative contrast of when the artwork is backlit vs non-backlit. Source: dzinetrip, bignakedwall

While offering the same look as neon, led neon flex use less energy while offering greater durability With its art décor-inspired architecture and many dining, arts and entertainment options, the Tower District just north of downtown Fresno, Calif., is a highly desirable area to live. Unfortunately, affordable housing can be hard to find — putting the district out of reach for many entry-level renters. But now just to the south — on what previously was an empty and unsightly lot — a new 31-unit live/work development called 541 @ South Tower offers an affordable, stylish alternative for young professionals. Located between the Tower District and downtown Fresno, the development was designed by Marvin Armstrong, Architect and features the art-deco flair seen on many area buildings: curved ornamental elements and geometric designs outlined in what appears to be colorful neon. However, the lighting is actually iLight Plexineon — LED fixtures that offer all the advantages of neon, without the downsides. “The overall effect is really striking. You can see it from the highway. The quality of the light is so strong — the line work is really good, and the brightness and color are just perfect.” – Marvin Armstrong, Principal, Marvin Armstrong, Architect Source: ilight-tech

8 SIGNS YOU’RE READY TO INVEST IN LED LIGHTING You will likely find ample justification to support the business case for your organization’s transition to LED lighting. In most cases, that justification will be derived from your organization’s experience with its current legacy lighting system. That experience will provide at least eight signs that you are ready for LED lighting. You have lost control over your utility costs. Traditional metal halide or high pressure sodium light fixtures might have been state-of-the-art when they were installed, but they have never been particularly efficient. Much of the power they consume is dissipated as excess heat. As electricity costs have gone up, your organization has spent more and more money that is wasted by these traditional fixtures. More efficient LED lighting will reverse this pattern. Your lighting maintenance team is overworked. Metal halide or high-pressure sodium bulbs need to be replaced, on average, every two years. If the entire lighting system fails, your maintenance team can take an hour or two to bring it back to full power. Broken or damaged fixtures can shut down a complete bank of lighting, interrupting your company’s operations. These problems can all be reduced or eliminated with LED lighting systems. Your company has adopted environmental initiatives. LED lighting places lower loads on electrical power generation plants, thus reducing carbon emissions. LED lamps themselves contain no hazardous materials that might contaminate landfills when they are eventually replaced and discarded. Employee productivity is down. Studies have revealed a close connection between adequate lighting and employee productivity. LED lighting pushes the advantage of good lighting even further. Certain wavelengths of light can improve mood and increase productivity. LED’s can be adjusted to generate light in these wavelength, leading to potential employee productivity improvements. Workplace mishaps are increasing. Many workplace accidents are the result of poor visibility and lighting systems that create shadows and dark spots. Employees experience fatigue and eyestrain in poorly-lit environments, which contributes to more accidents in those environments. LED lighting can be configured to eliminate those dark spots and to generate uniform illumination across an entire workspace. Moreover, LED lighting can be tuned to better replicate natural sunlight, giving employees the best possible lighting to avoid mishaps. Your business is expanding. If you are building new facilities, it makes little sense to install old technology in those facilities. LED designers and engineers can develop a custom LED lighting solution for new construction that optimizes the lighting environment with fixtures and systems that give facilities managers unprecedented control over illumination. Your operations are conducted under extreme conditions. Large temperature swings, different forms of precipitation, heavy machinery, and round-the-clock movement can all put strains on a lighting system. Next-generation LED lighting is engineered to withstand these strains and to continue in full operation regardless of the extremes. You need to power up lighting systems quickly. Traditional lighting can take up to 30 minutes before coming to full illumination. LED lighting eliminates that lag and comes to full illumination almost immediately after being powered up. Source: specgradeled

Warm white or Cool white? Colour Temperature - With conventional lamps, choosing the “colour of light” emitted by a lamp was not a choice that was generally made. With some LED products, there is a choice of colours, choosing a colour will set the mood of your space. Correlated Colour temperature (CCT) in lighting describes how the colour of the light appears from a lamp, measured in kelvins (K). Imagine a scale from 1000K (very red) to 10,000K (very blue) (actual scale is wider). The higher up the scale you go, the closer the light resembles blue daylight. Confusingly, colour temperature does not describe the actual temperature of the lamp itself but the colour it produces and counter-intuitively; the higher the colour temperature the “cooler” a lamp will look. Put simply, colour temperature is based on how the colour of heated metal changes as its temperature is increased - turning from red to yellow then blue. You can then determine the temperature of a heated metal by its colour. This range of colours at different temperatures has become useful for describing the colour tint of white light. The colour of light from an LED lamp is approximated or “correlated” to this scale. Warm or cool? There are no rules - the choice is about personal preference and use. If you like the traditional yellowish colour of a conventional lamp then warm white around (2700-3000K ) would be the ideal choice, this is the most popular choice for homes. If you want a modern, clean look, you may prefer the cleaner, brighter feel of a cool white lamp (4000K+). Cool white light contains more blue light and looks brighter to the eye (this is why cool white bulbs have a higher lumen output when compared to the equivalent warm white bulb). It also seems people from sunnier countries tend to prefer white light compared to people from cooler countries who prefer more warm light. In commercial applications choosing the right colour temperature is important and will depend on the mood you want to create and the products you are promoting - for example freshly baked cookies and bread may look better under a warm white light. A cool white light may not make the product look as appealing but it would be a good idea to do some trials to see what works best. Where can I use them? Below are some common areas where the different colours can be used: Warm to Warm white – living room, bedroom, hallway Day White to White – kitchen, study, bathroom, cupboard, office, retail White to Cool white - Commercial, retail, art studios Allow some time to get used to any change especially if changing from warm to cool white. Source: integral-led

Voyage The etymon of the word 'voyage' comes from Latin 'viāticum', which means 'provision for travelling', and the aim of the artwork is to allow viewers to travel and sail with absolute freedom to all the places they care to imagine. Colourful paper boats on the water invites everyone to make a transition from reality to imagination, reliving childhood memories and embracing our freedom; blurring the lines between the real and hyper-real, Voyage invites the thoughts of the visitors to cross the borders of their imagination. Voyage is a large-scale installation that consists of three hundred floating 'origami boats', encasing coloured dynamic LED lights that come alive at night. Each origami boat is 60cm long. Voyage is also designed to be an interactive experience; people can engage with it and impact on the behaviour of the lights from their mobile phone. More information about this project's development here Commissioned for Canary Wharf Group's award-winning public art programme for the Middle Dock of Canary Wharf, December 2012 - February 2013, London. Source: aether-hemera

Fantastic Planet Six giant illuminated humanoid figures have invaded our planet. These giants from afar will give audiences the impression that they have just landed and are quietly and gently exploring our ‘fantastic planet’. As with Parer’s globally successful public art exhibit Intrude, these forms are not randomly placed sculptures but rather can be strategically placed to give the impression that the giant humanoids have taken over an entire land or cityscape. Inspiration for this light installation has been taken from the 1973 Czech/ French film Fantastic Planet (French: La Planète sauvage). This stop motion science fiction film directed by René Laloux depicted a story set in an unimaginably distant future in a world of gargantuan humanoids and where human beings are a feral race. This view is shared by naturalist and television presenter David Attenborough, where he has stated that humans are threatening their own existence and that of other species by using up the world’s resources. “We are a plague on the Earth. It’s not just climate change; it’s sheer space, places to grow food for this enormous horde. Either we limit our growth or the natural world will do it for us,” he told the BBC Radio Times.

Porta Estel·lar Porta Estel·lar (the catalan for Star Gate) is an immersive light and sound installation inside a plane. We invite the audience to embark on a cosmic journey, perceptively intense and captivating. Through the creation of visual and sound sequences that suggest the idea of interstellar travel, we make the audience fly to outer space in an intense six-minute trip, from departure and takeoff to the sighting of comets, planets, galaxies, crossing nebulae and visiting alien worlds, until finally returning safe to earth. The plane itself is an art project from Eduardo Cajal, http://www.trashumante.org/, who bought, transformed and adapted the plane to hold this kind of art performances inside it. Porta Estel·lar, then, is a collaborative project between PlayMID, authors of the light&sound show, and Eduardo Cajal, owner of the plane. +info: PDF_dossier Source: playmodes

The Midnight Special Studio ENESS transformed an old-school bus to take you on a trippy journey to stillness for their latest art installation, The Midnight Special. This LED installation was commissioned by Strawberry Fields Festival. From the outside, The Midnight Special has the appearance of a retro Australian school bus, but step inside and you are sucked into a futuristic gravitational vortex of choreographed light and sound. Colour shatters in hypnotising patterns across viewers who lie on the bus floor, soaking up the meditative ambience from the LED light show. The light vortex calms and speeds up playing visual tricks on the audience, who forget the structures are there between the illusive, floating light formations. The installation structure is an array of addressable LEDs designed by our team - each light was carefully mapped with specific content in collaboration with Hyper Reelist (Jobe Williams), then synchronised to react to a soundtrack composed for this experience by Mark Williams. The Midnight Special evokes nostalgic feelings mixed with the unseen, unfamiliar and unexperienced. The Midnight Special was last seen at Strawberry Fields Festival – a festival of music, art and love. Credits Design and production: ENESS Visuals: Hyper Reelist (Jobe Williams) Music: Mark Williams Sound engineering: Morish Audio Videographer: Joshua Beahan Editing: Hyper Reelist (Jobe Williams) Source: eness

LED Cloud Sculpture Glows from Facebook & Twitter The LED Listening Cloud sculpture merges two great mediums, art and social media. Created specifically for the office space of the RPA ad agency. This LED enhanced fluffy cumulus light & social media sculpture helps office visitors get a colorful visual perspective of the ad company’s social media traffic. The LED Listening Cloud blinks in a sequencing colors depending upon the social media messages that are received. The cloud uses feeds from Twitter (blue lights), Instagram (purple lights), and Facebook (red lights). For example if a post on Twitter gets a sudden avalanche of “Tweets” the cloud starts flashing its blue LED lights. Social media platforms can be very exciting, now this light influenced sculpture will allow for average spectators to feel the excitement too. Watch the video below to see the light cloud in action.

Carpetlight: State of the Art Lighting Technology combined with Textiles Carpetlight, founded by Götz Schmidt zur Nedden and Till Sadlowski and based in Hamburg, Germany, finally found a way to offer customized flexible lamps in any size with any combination of LEDs to lighting professionals. The brilliant product reaches brightness and color rendering indices that have never been achieved before. On the contrary to other smart-textile technologies currently used in design and fashion which are merely glimmering or decorative fabrics, Carpetlights´s novel product delivers a luminous output high enough to light whole objects and rooms. The lighting system comes in predefined packages for scene-, film- and stage lighting, but is even great for any custom architectural application, both in indoor and outdoor environments. Different groups from the lighting profession have been dreaming for a while of truly flexible light sources. Initially, OLED lighting was promoted as the best future solution, but meanwhile, quite a few alternatives such as flexible- and planar lighting solutions appeared on the market. The lighting system is lightweight, flexible, versatile, efficient and can be adapted to any desired form or function by folding, rolling, crumpling, hanging, wrapping, hooking or stretching it. The product is excellent for use at fashion shows, exhibitions, architectural applications, interior design or archeological excavations. More information: lighting-inspiration

The Museu de Cultures del Món (Museum of World Cultures) in Barcelona presents outstanding works from around the world in medieval Catalan buildings. Architecture and art are set off perfectly thanks to the ERCO lighting tools Optec and Pollux A death mask from Ghana, a Buddha statue from Burma, an incense holder from Guatemala. Selected non-European ritualistic and everyday objects are cherished as sought-after collector's items on the international art market. Compared to modern Western works though they are subject to other sets of rules. Because most objects are not signed they usually cannot be assigned to specific artists – their value is defined according to the collections that housed them. The Museu de Cultures del Món makes works from several renowned institutes such as the Folch Foundation and the Ethnological Museum Barcelona accessible to the interested public. As often found in archaeological and ethnological museums, the Museu de Cultures del Món presents many of its exhibits in display cabinets. Here both general lighting of the room and accenting the objects with spotlights had to be ensured. Even though the cabinets are illuminated externally, no reflections from either the light or windows must occur on their panes. Due to reasons of conservation the temperatures in the cabinets must also remain constant. ERCO LED lighting tools are the ideal solution thanks to their heat dissipation to the rear of the luminaire. The tops of high display cabinets can also be used for light guidance with the use of frosted panels. When the directed light of a spotlight penetrates the semi-transparent material, it creates diffuse ambient lighting with precision accents. This approach is used at the Museu de Cultures del Món, for example, to set off a collection of African masks with uniquely expressive illumination. Source: erco

150 Media Stream Situated in the lobby of 150 North Riverside, Chicago’s exclusive new commercial tower, a stunning video canvas of more than 3,000 square feet serves as a dynamic digital sculpture for tenants and visitors alike. Dubbed 150 Media Stream, the permanent installation features commissioned works by both established and budding artists from across the globe. To avoid excessive repetition of contributed artworks, Leviathan has designed an intelligent content library that will continually transform over time and empower 150 Media Stream’s curators with maximum visual flexibility. Using generative algorithms to heighten originality and relevance, the system is programmed to address seasonal, monthly, weekly, daily and even real-time considerations. These tools, combined with a robustly-built scheduling system and rotating imagery from other commissioned artists, ensures views of the installation remain visually enticing throughout every moment of the day. Such an innovative enhancement gratifies current tower inhabitants, attracts desirable new tenants, and even shares art with the public. 150 Media Stream is a multi-faceted achievement in art, architecture and technology that celebrates the transformational power of art as collective experience and explores the interplay of art, space and viewership in both public and private contexts. During regularly scheduled “artists’ moments,” residents and visitors come together to experience media art displayed at a grand scale, as 89 LED blades stretching 150 feet long and rising 22 feet high ignite into light, color, and movement. Developed in partnership with Chicago’s premier arts, culture and higher learning institutions and private supporters, the 150 Media Stream is an international platform for both rising and established Chicago, US and global media artists. The installation also features competitively selected collaborative works by exceptional art educators and students through its groundbreaking media arts program, ensuring a truly representative cross-section of Chicago’s diverse arts community. Located at 150 North Riverside Plaza in Chicago, the 150 Media Stream is the only structure of its kind dedicated to showcasing Chicago artists, culture and history alongside renowned and emerging artists from around the world. Source: 150mediastream

LED Furniture » LED cube An interactive sound and light sculpture debut Sound Sculpture is an interactive public art installation that allows participants to create music compositions through the arrangement of large, durable light-up blocks. Using a precise positioning system, each block is mapped in real-time and lights up in musical sequence as participants position and re-position the blocks, creating collective musical and sculptural designs that will be synchronized with live musicians. Source: masarystudios

The Gantry Restaurant and Bar, Sydney Architekt: Bates Smart Lichtdesign: Electrolight Produkt: VarioLED™ Flex VENUS White TV IP67 Kunde: Pier One Sydney / The Gantry Restaurant and Bar Ort: Sydney, Australien Fotos: Rohan Venn Photography Mit einer spektakulären Aussicht auf Walsh Bay und den majestätischen Hafen von Sydney ist „The Gantry Restaurant and Bar“ eines der besten Waterfront Restaurants in Sydney. Eingebettet in die Geschichte der Seefahrt seit 1912, ist der Name „The Gantry“ eine Hommage an die ursprünglichen Strukturen am ikonischen Pier One. Der Entwurf von Architekturbüro Bates Smart kombiniert diese industriellen Wurzeln mit einem modernen glatten Ausbau mit sichtbaren Säulen und Stahlrahmen, eleganten Möbel und Holzboden mit dunkler, satter, stimmungsvoller Beleuchtung. Vom Empfangsbereich wird der Blick auf die imposante Bar gelenkt, über der speziell angefertigte bootförmige Lichter schweben. Angeregt von der Atmosphäre des Ortes entwarf Electrolight diese kundenspezifische Lichtskulptur. Inspiration war die „organische Form und die Bewegung der Lebewesen des Ozeans und die Art und Weise wie moderne Yachten diese Bewegungen replizieren“. Die Arbeit, die den Namen „Squelette“ trägt, wurde vom Electrolight Sydney Team konzipiert und von Axolotl hergestellt. Die Beleuchtung im Inneren der einzigartigen Skulptur ist die VarioLED™ Flex VENUS TV in W827 – eine voll flexible geschützte Lichtlinie, die auf der Innenseite des Squelette angebracht ist und eine interne skulpturale Glut kreiert. Das Endergebnis ist eine beeindruckende Lichtskulptur, die mit ihrer Umwelt in perfekter Harmonie ist. Weitere Informationen finden Sie unter: http://www.led-linear.com/de/

Liz West’s Sevenfold, Großbritannien Lichtdesign: Liz West Produkt: XOOTUBE™ HYDRA HD15 Kunde: The Met Ort: Bury, Großbritannien Fotos: Jim Stephenson Herstellung: M3 Industries Als „The Met“ im Dezember 2016 seine Pforten nach einer Sanierung von 4,6 Millionen Pfund wieder öffnet, befindet sich im Zentrum des historischen Gebäudes eine neue Kunstinstallation der international renommierten Künstlerin Liz West. Die Installation „Sevenfold“ wird die Fertigstellung dieses Projektes markieren, bei dem einer der führenden kulturellen Livemusik-, Theater- und Kunstschauplätze des Nordens im Herzen von Bury verwandelt wurde. Die mit dem Ort interagierende Installation wird den großartigen Eingang und die Treppe des viktorianischen neo-klassischen Gebäudes mit lebendigen Farben und einem Gefühl der Illusion erfüllen. Licht ist sehr wichtig für Lizs Arbeit, und dies ist ein Raum, der mit natürlichem Licht überschwemmt wird. Die Installation nutzt das Tageslicht, um die Architektur und die Pracht der Met-Architektur der 1840er Jahre zu illuminieren. „Sevenfold“ nimmt Bezug auf Newtons Regenbogensequenz von Rot, Orange, Gelb, Grün, Blau, Indigo und Violett. So wurden sieben (sechs Prismen in der Hauptinstallation sowie ein Mini über der Rezeption) individuelle und weite Prismen geschaffen, die Spiegel verwenden, um die Farbe weiterzugeben und Elemente der wunderschön restaurierten Architektur wiederzugeben. Als die Besucher die Treppe hinaufsteigen, finden sie sich auf Augenhöhe mit dem Kunstwerk wieder und bekommen die Chance, „Sevenfold“ in leuchtender Gänze zu bestaunen. David Agnew, künstlerischer Leiter von The Met, sagt: „Wir wollten das Licht und das Gefühl der Verjüngung feiern, dass die Restauration dieses atemberaubenden Gebäudes unterstützt und möglich gemacht hat. Die Vision dieses Projektes ist es, die Vergangenheit zu nutzen, um die Zukunft zu beleuchten, die Lizs Stück perfekt verkörpert. Während die Menschen das Gebäude betreten, können sie das visuelle Spektakel von „Sevenfold“ genießen, wie es die ungeheure Weite und Komplexität der viktorianischen Stuckarbeiten erleuchtet." Liz West sagt: „Ich freue mich, dass ich die Gelegenheit für meine erste permanente Installation bekommen habe. Es ist eine Ehre, dass ich gebeten wurde, ein neues Werk in einem so großartigen und vielseitigen Rahmen zu schaffen. Die lichtbasierte, theatralische und immersive Natur meiner Arbeit passt perfekt zu „The Met“ und der Gebäudenutzung. Ich hoffe, dass die Besucher meine Arbeit viele Jahre genießen können und in der Lage sind, jedes Mal neue Elemente innerhalb der Installation zu sehen, wenn sie sie betrachten.“ Liz lebt und arbeitet in Manchester, nachdem sie an der Glasgow School of Art studiert hatte. Zu ihren Aufträgen und Residenzen gehören: Bristol Biennale; Naturhistorisches Museum, London; Neue Kunsträume der Castlefield Gallery, Manchester; Königliche britische Gesellschaft der Bildhauer, London; Nationales Medienmuseum, Bradford. Im Jahr 2016 wurde Liz für den Aesthetica Art Prize und die Lighting Design Awards nominiert. Weitere Informationen finden Sie unter: http://www.led-linear.com/de/

Liz West’s Sevenfold, UK Lighting design: Liz West Product: XOOTUBE™ HYDRA HD15 Customer: The Met Location: Bury, UK Photos: Jim Stephenson Fabrication: M3 Industries When The Met opens its doors in December 2016, following a £4.6 million refurbishment, at the centre of the historical building will be a newly commissioned art installation by internationally renowned artist, Liz West. The installation, Sevenfold, will mark the completion of this project to transform one of the North’s leading cultural live music, theatre and arts venues located in the heart of Bury. The site-responsive piece will inject vibrant colours and a sense of illusion into the magnificent entrance and staircase of the Victorian neo-classical building. Light is very important to Liz’s work, and this is a space that is flooded with natural light, which Sevenfold will draw upon to highlight the architecture and magnificence of The Met’s 1840s architecture. Sevenfold takes its reference from Newton’s rainbow sequence of red, orange, yellow, green, blue, indigo and violet. Seven (six prisms in the main installation plus one mini above the reception desk) individual and vast prisms have been created that use mirrors to further radiate colour and reflect elements of the beautifully restored architecture. As visitors ascend the staircase they find themselves at eye level with the artwork, giving the chance to marvel Sevenfold at its luminous best. David Agnew, artistic director of The Met, says, “We wanted to celebrate the light and sense of rejuvenation that the restoration of this stunning building has opened up and embraced. The vision of this project is to use the past to illuminate the future, which Liz’s piece perfectly embodies. As people enter the building they’ll be able to enjoy the visual spectacle of Sevenfold as it radiates against the vastness and intricacy of the Victorian plasterwork.” Liz West says, “I am delighted to be given this opportunity to make my first permanent installation, it is an honour to be asked to make a new work in such an magnificent and multi-purpose setting. The light-based, theatrical and immersive nature of my work ties in perfectly with The Met and the buildings use. I hope that visitors enjoy my work for many years to come and are able to see new elements within the installation every time they look at the piece.” Liz lives and works in Manchester, having studied at Glasgow School of Art. Her commissions and residencies have included: Bristol Biennial; Natural History Museum, London; Castlefield Gallery New Art Spaces, Manchester; Royal British Society of Sculptors, London; National Media Museum, Bradford. In 2016 Liz was shortlisted for the Aesthetica Art Prize and the Lighting Design Awards. For additional information, please visit www.led-linear.com

A total of 16 pcs of P-5 LED wash lights played a crucial role in the festival Moscow Ice. In the Family Circle, which was a huge ice installation in Moscow’s Victory Park (Park Pobedy). The festival represented landmarks from Russian cities such as Moscow, Crimea, St Petersburg, Volgograd and Vladivostok. The statues were 5-6 metres high and together they formed an ice city completely made from real Siberian ice. More than 1,000 tonnes of natural blue ice had been shipped in for the construction. The Kremlin fortress, which was no less than 10m high and 40 m long, was the centerpiece of the ice city. From six slides descending from the Kremlin wall, visitors could glide their way down to the different regions of Russia. The sculptures were art pieces in themselves, but adding colored light to them added a whole new dimension and brought them to life after dark. Using P-5 wash lights for seven of the sculptures, including the massive Kremlin fortress, Lighting Designers Babalyants Sergei and Andrei Kalinkin certainly achieved that. Managing Director from rental company Bogdan & Brigada explained why they chose these exact wash lights from SGM for the project: “The P-5’s IP65-rating makes it a waterproof fixture, which furthermore has no functionality problems when operating in minus degrees. This was an absolute deal breaker in our selection of lighting fixtures for this outdoor venue, especially considering the tough Russian winter conditions. Additionally, we also had our eyes on the P-5 as it is a very powerful wash light that can be directed with its interchangeable lenses and the option to slide on barndoors. We find SGM to be a reliable partner and we have had much support from the cooperation with their Regional Sales Manager.” Besides the lighting setup for ice sculptures, there were also applied 20 pcs. of P-5 and 10 pcs. of Q-7 on a stage that was used for different entertainment features from December 28 – January 8. This was undertaken by rental company Spin Music Service. By popular request, the well-attended festival was extended until January 29, 2017. Applied products: P-5 Q-7 Original: sgmlight

SORAA BRINGS BEAUTIFUL AND EFFICIENT LIGHTING TO THE WORLD'S OLDEST PUBLIC MUSEUM Soraa, the world leader in GaN on GaN™ LED technology, is honored to now illuminate the show-cases at the Ashmolean Museum in Oxford, England with its LED Optical Light Engines. The Ashmolean Museum has been a national treasure and U.K. institution for centuries. As the first public museum in the world, the Ashmolean Museum was opened in 1683, and displays art and artefacts from most of the world civilizations. The sight of the current building dates from 1845 and underwent a large renovation to introduce 39 new galleries in 2009. Soraa’s GaN on GaN™ LED with Violet-Emission 3-Phosphor (VP₃) LED technology renders the widest range of colours in the objects that we see, without ultraviolet (UV) or infrared (IR) radiation that can fade or harm the artifacts. Utilising every colour in the rainbow, especially deep red emission, Soraa’s lamps render warm tones beautifully and accurately, and achieve a colour rendering index (CRI) of 95 and deep red (R9) rendering of 95. And unlike blue-based white LEDs without any violet emission, the company’s lamps have violet emissions to properly excite fluorescing brightening agents in natural objects. “As Shuji Nakamura, co-founder of Soraa, is the pioneer of the blue LED, it is fitting that there is now a collaboration between Soraa and Absolute Action, who were pioneers of fibre optic lighting. Both, in their way, distinctive specialists on a mission, renowned for the very best in quality and innovation, and well-respected on the international stage,” said Dawson-Tarr, Absolute Action. “It also chimes absolutely with our ethos of offering genuine reliability and longevity in all our products and services”. For additional information, please visit www.soraa.com

SORAA BRINGS HISTORY TO LIFE AT DETROIT INSTITUTE OF ARTS Soraa, the world leader in GaN on GaN™ LED technology, announced that its full visible spectrum LED lamps were installed at the Arts of the Ancient Middle East Gallery at the Detroit Institute of Arts (DIA) in Detroit, Michigan. Soraa’s LED lamps now illuminate historic artifacts dated from approximately 3000 BCE and 600 CE that map the rise of writing, trade, religions, cities, and empires in the early civilizations of the Middle East. Lighting designer Marc Langlois, working with the museum’s curatorial and collections staff, conducted a detailed series of tests, calculations and small case studies on a variety of lamps and fixtures. The team opted for Soraa’s VIVID MR16 LED lamps to illuminate the ancient art and artifacts. The new LED lighting gives the space a more inviting, airy and contemporary feel that the DIA desired. The gallery’s beautiful architectural elements had been previously lost with the halogen lighting, but the new Soraa lighting improved the color rendering of the art and made the space itself an attraction for guests. For additional information, please visit www.soraa.com

SORAA MODERNIZES LIGHTING AT ICONIC NICOLAS SURSOCK MUSEUM IN LEBANON Perfectly lighting a renowned modern and contemporary art museum, Soraa’s LED lamps now illuminate the Nicolas Sursock Museum in Beirut, Lebanon. Built in 1912 by aristocrat Nicolas Ibrahim Sursock, the villa was given to the city of Beirut as an art museum upon his death. The Sursock Museum first opened its doors to the public in 1961 with a mission to collect, preserve and exhibit local and international art. “Museums are living facilities that must constantly adapt to meet evolving needs. Soraa LED lamps definitely contribute to the Museum’s mission—and are better suited to meet the Museum’s needs of today and tomorrow,” said Majdi Hajjar, Lighting Designer and Illuminating Engineer with Aartill, in Baabda, Lebanon. For additional information, please visit www.soraa.com

SORAA PERFECTLY ILLUMINATES GLASS ART AT THE CROCKER ART MUSEUM Soraa, the world leader in GaN on GaN™ LED technology, announced that its full visible spectrum LED lamps were installed to illuminate the Sacramento-based Crocker Art Museum’s exhibition “Glass for the New Millennium: Masterworks from the Kaplan-Ostergaard Collection”. “When illuminating glass, color rendering is the most important element. You must have true, accurate colors to bring out the best in glass,” said Matthew Isble, Exhibit Designer and Chief Preparator for the Crocker Art Museum. “We wanted something in the 3000K range that would mimic sunlight. Soraa LED lamps perfectly light the art glass pieces, making them sing.” For additional information, please visit www.soraa.com

SORAA’S LED LIGHTING BRINGS ART TO LIFE IN HONG KONG HOTEL Soraa, the world leader in GaN on GaN™ LED technology, announced that its LED lamps have been installed at the Hotel Stage in the heart of Kowloon, Hong Kong. More than just a hotel, the Hotel Stage serves as a quiet retreat amidst the energetic Yau Ma Tei neighborhood and a stage for local artists to showcase their work. Driven by this passion to showcase local art, the Hotel Stage required energy efficient lighting that could create a peaceful and tranquil atmosphere in the hotel’s exceptional communal spaces, as well as accurately render colors of the creative artwork. The Hotel Stage worked with Koichi Tanaka, a lighting designer at LIGHTLINKS, who chose approximately two thousand of Soraa VIVID lamps to illuminate the distinct conversation areas and set off the art pieces. To complement the hotel’s minimalist design, artwork becomes the focus of guests’ attention with Soraa’s tightly controlled beam distribution. Soraa’s Point Source Optic technology, enabled by the company’s GaN on GaN™ LED, crisply illuminates any area with a single sharp shadow, providing unparalleled contrast and depth. “The undeniable benefit for using Soraa LED lamps is that we can render all materials with true color. This was of the upmost importance to us for both the hotel application and to accurately illuminate the artwork,” said Koichi Tanaka, CEO, LIGHTLINKS International Limited. Utilizing every color in the rainbow, especially deep red emission, Soraa’s lamps render warm tones beautifully and accurately, and achieve a color-rendering index (CRI) of 95 and deep red (R9) rendering of 95. Plus, unlike blue-based white LEDs without any violet/ultra-violet emission, the company’s lamps have violet emission to properly excite fluorescing brightening agents in paper, textiles and paints. For more information on Soraa’s LED lamps, please visit: www.soraa.com

SORAA LIGHTS AND PROTECTS RARE NATIVE AMERICAN ARTIFACTS AT BRINTON MUSEUM Soraa, the world leader in GaN on GaN™ LED technology, announced that its full visible spectrum LED lamps have been installed in the new state-of-the-art Forrest E. Mars, Jr. Building at The Brinton Museum. The company’s LED lamps were chosen to illuminate, protect and accurately render the colors of rare Native American artifacts exhibited in the $15 million 24,000 square-foot space, located in the foothills of the Bighorn Mountains. “We needed the right light to both illuminate the past and preserve the future. Soraa LEDs do that perfectly,” said Ken Schuster, Director & Chief Curator, The Brinton Museum. “The new Forrest E. Mars, Jr. building has changed the future of The Brinton Museum and these important pieces. While we always felt we were an important part of the arts community in Wyoming, we’ve taken a quantum leap forward and are now one of the most vibrant museums in the Rocky Mountain West.” For more information on Soraa’s LED lighting products, please visit: www.soraa.com

SILVER INK CIRCUIT PEN by AgCI - Future with bright lights This video uses a silver ink circuit pen developed by AgIC Inc. (AgIC has been developing products with silver conductive inks and technology to print circuits, using a regular inkjet printer and cartridges with the silver conductive ink). - Meaning of AgIC: Ag is the chemical symbol of silver and IC means Ink Circuit. The video was created by the Japanese company Kandenko, combining elements of technology and art to depict how each individual can illuminate the future. Draw circuits Circuit Marker lets you draw electric circuits quickly and easily. Start drawing circuits and enjoy learning instantly. Edit circuits with Circuit Eraser AgIC Circuit Eraser is also a marker, but it erases traces of the AgIC ink easily. Draw again with the Circuit Marker. You can erase a same area up to three times. Only works with AgIC paper or film #1000 ink makes a chemical reaction with the coating of our substrates. Circuit Marker does not work with other materials. Dry instantly in several seconds Easy to use for all ages. Draw up to 40 meters A marker draws 100–150 A6 sheets with a simple circuit. Circuit Marker - The pen that draws electricity Draw circuits easily. Patterns on Circuit Paper or Circuit PET Film become conductive in seconds. Test its versatility and look at the ways this can be used for education: More information is available at https://agic.cc/en/education Print out flexible circuits Fill ink tanks with AgIC ink and print out circuits More information is available at https://agic.cc/en/industrial/ink-kit

Illuminations, Chuo-Dori av. - Ginza, Tokyo (JP) Illuminations de Fin d’année de l’avenue Chuo-Dori. Le principe d’illumination se veut ici déambulatoire, où les visiteurs découvrent des ilots de lumière au fil de leur cheminement sur le trottoir. Des arbres et des coupoles de fleurs lumineuses, comme des jardins de lumière, viennent rythmer toute la longueur de l’avenue. Le design des décors fait référence à l’art nouveau dont les formes baroques viennent en réponse aux volumes architecturaux tout en verticalité. Les objets décoratifs s’appréhendent aussi de jour et reflètent le soleil comme des sculptures iridescentes. Original: pitaya